Here you go guys.

Cliff Note 1 – Driving Traffic
Cliff Note 2 – SEO and Social Media
Cliff Note 3 – Building Social Media Relationships
Cliff Note 4 – Facebook Connect
Cliff Note 5 – Analytics

Please leave a comment on what else you guys need and if you found these useful.

“If you don’t have time to BS your clients, print these out and read them in the car!”

Ok folks, I took a stab to jot down a whole bunch of cliffnotes on:
-Key Points on Driving traffic to sites
-How Social Media relates to Search Engine Optimization
-Getting people to bite on your social media efforts
-Facebook connect and how it can help your clients
-Web analytics

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“OK, we have long tail organic traffic, so what do I do?”

So what’s the right strategy in really maximizing all the traffic?

1. Strategy 1: Long Tail SEO traffic is difficult to predict
- the closest thing you can do to predict or anticipate specific keyword is to use pay per click (exact match) to capture as many a long tail keyword as you can, we’re talking about a couple of thousand keywords here. For starters, you may try ‘broad’ match keywords and then use the google analytics hack to find out what keywords people are really keying. Once you’ve identified the actual keywords – go phrase or exact match.

2. Strategy 2: Write naturally and as often as you can based on the long tail keyword themes you have been receiving.
You can naturally attract great traffic by writing/blogging as often as you can on a topic you have been cued on based on long tail keywords you have received. The key is to do this often and quickly enough. Of course, always remember to put in your keywords in your title tag, meta descriptions and your H1 tags.

3. Strategy 3: Write naturally on the theme of your site as often as you can
“when you don’t know what you don’t know” – your only choice is to go back to your roots – which is to be on topic, there is always an audience out there for the theme of your site – you just have to go with the flow. The issue with adhering with primary and secondary keywords and doing ‘rewrites’ is you lose the soul in the writing and that makes the article contrived and people may not even finish reading the article – and you’ll lose the best means of having SEO done for your site – that is having people backlink to your site!

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Traffic techniques are pretty much correlated to:
1. Increase in possibility of destination sites, finding out where the new social media platforms, forums, sites will pretty much get you there for both paid and free traffic.

2. How targeted your want your traffic to be. Whether you’re looking at just numbers or more targeted longer tail people plays a major part – while driving numbers may your thing- the ROI is usually pretty low (even if you’re using free SEO traffic, it takes a longer time to battle on the keywords).

Take care.

Here’s a video on a couple of traffic gems we have used and tested. Enjoy and see you in our next update.
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Part 2

Keyword Research needs to be done in a way that covers the following: 1.Niche identification – Identifying a niche really means identifying a market. In considering your market attractiveness, one needs to know: a. Are you knowledgeable or competent enough to produce a product or a service in a particular niche. b. How big is the niche? c. Are the keywords ‘buyer’s keywords? Try the MSN OCI tool to get an idea, see if competitors have been bidding on this keyword or related keywords. If they have been around, you can be pretty sure the keyword is one which generates buyers. d. How much competition do you have for both Organic and Paid Keywords? 2. Market sizing – Establish if there is healthy traffic for a keyword or a bunch of related keywords that make up a niche. How do you benchmark? Try benchmarking with something popular like MP3s or ‘Lady Gaga’ and see how that compares.