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I just wanted to share some useful information on learning new media tactics quickly to set yourself to hit the ground running.
I’ve had difficulty with talent -We were trying to hire for the business for the last 2 years and it was really difficult. Hiring was like looking for a needle in a haystack. Skillsets were really an issue. For example, a typical job requirement for an Online Marketing Manager to manage a product we help our clients monetize would NEED the following core skills:

• Understanding of how to drive traffic to web properties using paid and free sources, Pay Per Click, Search Engine Optimization, Social Media, Video Marketing
• Work with ad networks and website advertising sales to execute media buys to drive high targeted traffic.
• Market research skills using keyword research, google trends, competitive analysis of traffic and search engine rankings.
• Use of Analytics (Clicktracks or Google Analytics) and Market research on where we should be placing ads.
• Work with 3rd party sites to establish co-marketing opportunities and joint ventures.
• Ability to work with designers and programmers to develop site and manage integration with client
• Ability to work with the team or personally deliver persuasive advertising, website copy.

While I don’t expect people to have experience in all of the above, I was not able to find anyone who can hit the ground running without teaching them from scratch in at least 4 areas in the above criteria. That takes up a whole lot of time and it becomes a bottleneck. Regardless of which agency or employer they came from, they had narrow skillsets – and most clients expected to show them the cutting edge. It was a cycle of ignorance until someone somewhere who knew better told them how they should be doing it!

We started that way too because -we had no one to learn from and had to learn the hard way and so we documented internally how we did things right so we could share and learn quickly.

So if you want to know, here’s how we do it!

(If you have not already signed up for our free course, sign up at the sidebar and learn the following key principles now!)

Know Your Game Plan

Whether you’re serving clients or for your own business – You need to know what the end game is – are you driving traffic to get leads for yourself or a 3rd party, drive advertising revenue or really just create awareness?

Real Estate Plan (Building Your Site)

Building Your Site is like building real estate – you need to know what you’re using it for, is it a storefront, a storefront with a virtual warehouse, or a boutique?. Building a news site, a review site, a forum, a social network, a microblogging site or an ecommerce site are different skillsets as far as traffic driving strategy and content is concerned. Do something that is effortless – avoid overheads.

Know Where To Generate Traffic

Our model is simple – traffic sources change everyday but may not be suitable for every type of game plan. Paying is a quick fix but only if it gives you positive ROI. While Paid Advertising And Free traffic sources are the key pillars, ‘You need to know the right strokes for the right folks’.Tactics range from paying for PPC, Media buys on the top niche sites of your choice to striking business arrangements to avoid cash upfront payments.

Tracking And Improving

You can’t improve something you cannot measure. Unless you don’t intend to improve your own or your client’s website strategy after spending time and $$$ – then don’t track!. Alternatively, use tools to know how exactly you can measure, apply tracking tactics to each part of your website business flow, and learn how to improve to drive your game plan into overdrive; It’s all about taking action and improving real time.

We Decide To Just Share This With Our Friends!

And so we decided to automate and record our learnings internally so we could train our staff quickly and at the same time let them know what’s the latest cutting edge stuff through our company blog. So we set foot on creating a course to deal with all the elements in the job description above and lessen our burdens!

Now I’ve got folks looking for a job in Facebook, Web startups, Amazon, Agencies, Ad Networks, Pay per click ask me how they can be rock star candidates and want to know how they can get in deep into the industry quickly and hit the ground running.

We took to the time actually to do just that – Find Out What Employers (Including Ourselves) Are Really Looking For Now!.

I’ve got people asking me how do we learn cutting edge Internet marketing and analytics. They told me they read Mashable, Read Write web and Techcrunch, Occam’s Razor and they said they tweet everyday too. Well, so does everyone. To be honest, what employers are looking for are practical and real world tactics and hands on knowledge, not concepts.

The job descriptions and skill sets of online media marketers in Facebook, Amazon were (except for software engineers) are almost identical to what everyone out there is looking – Not surprisingly.

From a resource standpoint, in addition to really taking action and doing what you learn, most people get lost in the wealth of information out there – it’s a whole lot of stuff but they don’t know where to start to take action

There is no ONE TO TELL THEM What’s important and what’s not – In true 80/20 fashion.

I tell them to read up on:

The Help pages on the Google – The best resource on Google you can find

Learn all there is to know on the Google Webmaster Central about website dynamics

Help pages on the Google Analytics

Practitioner Forums and blogs

Spend at least USD 1000 on all types of Pay per click, google, yahoo, msn, facebook

Set up a blog and do some SEO, get 10 keywords ranked in on the first page and understand how google likes your site etc

9 out 10 try and they give up, because it really takes time and effort.

So, in true 80/20 fashion, we’ll save you the trouble and tell you what’s important. Here’s the deal.

We’ve basically crafted and updated our prized internal Internet Marketing bible And videos to practically give it out to our clients and friends. Why? Because we think it’s cool and we love to share. In all seriousness and honesty, whatever we have learnt are all freely available on the web and we have also had input from mentors and teachers on specific strategies and tactics.

The only difference is, it took us YEARS to learn this stuff, blowing tonnes of cash on PPC, hiring so called SEO experts who got us penalized, and trudging through blogs from Joe Bloggs Cash Internet Machine to Occam’s razor.

Unless, you want to go through all the crap we did, this is not about just sticking a couple of Google Made Videos and calling it a course! It’s what we have experienced over the years and tested that makes the difference.

Here’s what you will learn:

Google Pay Per Click

Fundamental to Advanced Search Network principles including tactics and tools to get high quality scores and relevant landing pages

Keyword research tools which will save you the most time and give you thousands of relevant keywords

Content Network tactics so you don’t blow all your money in a day, how to use placement targeting effectively and selecting the most appropriate sites and different image ad formats

Know which reports to look at and not get drowned in the detail – 80/20 rule

Search Engine Optimization

Learn website basics and learn how Google search works – think you already know this stuff? Well you really don’t, trust me. Realy Learn about crawl stats, 301 redirects, personalization, site map tools, etc

Learn how google ranks, optimization tactics including on-page optimization, keyword density, link popularity, learn how to get your content indexed in the right sites be it Google News, Google Search, YouTube.

Display Advertising And Media Buys

Know how ad networks or site sales people work

Understand display ad formats

Video ad formats

Learn Key metrics which help you budget your buys

Research tools to help you pick which sites to buy your ads on

Analytics

Google Analytics As A Core Tool

Learn to interpret key metrics

Learn to segment and create customize reports to what you need, expand your basic setup!

Learn to use regular expressions and hacks on tracking

Set Up Of Goals And Conversion Tracking

Learn to create tracking URLs for all types of campaigns.

Social Media Marketing

Learn key tactics in facebook, ie using profiles, status updates, facebook pages, pay per click ROI tactics

Twitter strategies and ‘Maven’ techniques

Twitter Analytics – tracking your twitter campaign properly so you can measure them!

Reviews On Tools

Proprietary Templates, Tools, Checklists

Implementation checklists and cliffnotes for SEO, PPC, Analytics, Landing Page Optimization

Legal and Presentation Templates if you’re a service provider or dealing with one, save loads on legal costs

Sharing with you fundamentals and specific tactics is no big deal for us, because we learnt from other generous people as well. We’ve built a business marketing products online and servicing clients who needed our expertise, we figured that we would be servicing them much better if they appreciated more of what we did by educating them while we focus on higher value work. It’s easier for us to manage their expectations and for them to know how we add value.

Our services business and website properties are churning us good money- thank you very much

and we don’t really need to sell e-books . So after over 2 years and hours of videos later, we have created a simple membership site where one can just learn the latest and basics of Internet Marketing skills. It’s a premium membership which you only need to pay ONCE ( but we’ll be upgrading from time to time so find out our new offerings then).

We’re also including updates of our latest tactics and videos in the membership blog and resource website (which is constantly updated) (follow us on Twitter).
And just to let you know we are not fly-by-nighters Joe Bloggs Google Cash Machine (notice we never once used the word ‘Rich’ anywhere),

Here are essentially some of our achievements:

Made some of the most knowledgeable clients in the industry in Asia in a very short time (we can give you some references if you want)

Some of our staff who started with us have gone on to work for the top firms in the world (we’re proud of this too!)

Our team have had a track record building, investing and selling online businesses in the last 10 years including one of Asia’s largest online ad networks

We have members of our team who are contributors at well regarded industry publications in the marketing space

What You Will Gain is Essentially This

Highly Practical Techniques And Tactics that we’ve used in our business and with our clients. (By the way, hope you guys liked the tried and tested tactic in our Free Lesson on how improve your chances of getting an interview by 50%if you’re applying for a new media job )

You strike fear in the hearts of your suppliers and impress the hell out your colleagues and clients with the kick butt knowledge that you would already know

If you’re new to this – you’ll gain a new skill -FAST and I can pretty much assure you’ll rip your interviewers apart (don’t do that of course…) if you actually apply what we teach. I kid you not.

Make you more knowledgeable and skillful (only if you apply them of course) in PPC, SEO, Website Dynamics, Analytics, Optimization And Display Advertising in what you already know

How Do We Know This Is Not Crap?

Is there any reason this may not be up your alley? Sure, again I am honest, the content we have is not for everyone.To be honest, if you’re not sure if you’re actually going to learn anything – try out our free lessons first. If you think they’re crap, you can always just check out our resource blog page which is updated very often and learn the free stuff from there, but it won’t be the same :0

I’ll also be the first to say that this site is also not for people who are already clocking 4% on their exact match CTRs on their Google Pay per click campaigns or if they’re already running SEO campaigns like a pro.

Of course if your first name is Avinash, you should just press the back button and head over and sign off at our resources website.

In fact, if you buy our stuff and you still think it’s crap, you can have A FULL REFUND within 60 days.

Let’s Not Waste Time Already…

So if you have already tried out our free lessons and ready to learn more super techniques and tricks, sign up now at the bottom. I am not really going to do the marketing BS of trying show you how much value this should be and then slice it off to show you how much a great deal this is…

In Summary, Here Is What You Get

So here it is, all the videos, excel templates, checklists, resources …for an exorbitant

USD 47

2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by 80/20 New Media.

“You get to blow the socks out of those trainspotters who think they know their stuff. Up your Ante My friends, now’s the time…”

Cheerio folks, see you on the other side.

-Gabriel